"Las Mingas," an indigenous word meaning "a group effort," is also the name of the small group of roasters and one virtuous importer who participate in a unique relationship coffee model created and managed by Colombian coffee exporters, Virmax, Inc. The basic idea behind this model is to buy coffee from farmers who produce excellent quality beans and pay them a price they deserve for their hard work – one that allows them to not only subsist, but reinvest in their land and continue to improve their coffee.
In order for this model to work, those who participate must be dedicated to tasting and scoring piles of coffee samples from participating growers in a scientific, methodical way to ensure that payment is based on quality coffee.
The exporter, Virmax, has done all of the hard work on the ground in the Colombian departamento (state) of Cauca to initiate relationships with coffee farmers who have the potential to produce excellent coffee. During the harvest, these farmers deliver their "micro-lots" of coffee to Virmax so that they can be cupped (tasted). This past year Virmax's team of expert tasters prescreened 1,500 coffee samples from the best growing regions in Cauca and sent the best stuff to the roasters in the U.S. for a final approval or rejection. Here at Alterra, we've spent the last two months cupping these samples to determine whether or not they will make it into our final blend - the coffee you all know as "El Castillo." After all the cupping was finished and the growers lots were selected, it was time to head down to Cauca and spend some time with the folks who grow our beans.
Monday, September 4th, 2006
Craig and I grab an early morning flight to Atlanta and attempt to kill time during an eight-hour layover. At about four in the afternoon we board another flight to Bogotá, the capital of Colombia, that will take Craig out of the country for the first time in his life. We landed in Bogotá around 8pm Milwaukee time, inhaled some quick food and drink, and headed off to bed to grab a healthy four hours of sleep before our 4am flight to Popayán. Whew.
Tuesday, September 5th, 2006
The flight to Popayán is a brief but beautiful journey through the mountains of Cauca in a prop plane that stays low enough to enjoy the scenery. We are met at the airport by Giancarlo Ghiretti of Virmax, check into Hotel Los Balcones ("The Balconies"), eat the first of many, many breakfast croissants and leave for Virmax's warehouse in Popayán. When we arrive at the warehouse, we immediately seize the opportunity to climb all over the sacks of parchment coffee like a bunch of kids on a jungle gym.

I love seeing our coffee before it leaves its origin country. It reinforces just how long the journey is from coffee tree to your cup. And apparently for Craig it did a lot more, as he took a minute to meditate with the beans.
That afternoon, we jumped in the back of the pick-up for a windy ride up to Nelson Melo's coffee farm. In addition to producing world-class coffee at 1950 meters above sea level (just about as high as you can grow coffee), Nelson also helps Virmax develop relationships with other coffee farmers.
Nelson is a great guy who's always smiling. And why not? He's got great coffee, a great piece of land and a great family, plus his wife, Liliana, is a great cook to boot. We hope to buy his coffee this year.
Wednesday, September 6th, 2006
Security issues around El Tambo prevented us from visiting some of the coffee farms in the area, so we opted for a trip to the dry mill instead. Dry milling is the final step in coffee processing before export. Coffee beans encased in parchment are de-hulled and sorted based on density before they're sent down a conveyor belt for hand-sorting. This sight-selection, performed by an actual person, ensures that there are no defective beans left in the mix before export. Honestly, dry mills don't photograph very well, but I left this one feeling very confident about what I had seen.
So what do you do if you can't visit the coffee farms? Well, if you're Virmax, you send a bus out to the farms to pick everyone up! That's right, the next thing we knew we were headed to a school to have a meeting with about 50 producers from the AMACA association. AMACA stands for "Asociación de Mujeres Agropecuarias del Cauca" and this association, comprised of about 300 female coffee farmers, grows most of the coffee in El Castillo! It was a humbling experience to be in the presence of these farmers, knowing that they had put in a tremendous amount of effort to produce the high-quality coffee that we roast. It really took a lot of emotional energy to convey the proper "thank you" to all of these ladies (and a few men).
Since I am able to visit these producers only once a year, I tend to apply a lot of pressure on myself to adequately express my gratitude for their hard work and excellent coffee. In this photo I am describing one of my favorite aspects of my job, which is receiving positive feedback from our customers. It's a great feeling, and I tried my best to convey it so that they would understand it and hopefully feel it themselves - they certainly deserve it.
Thursday, September 7th, 2006
An early morning ride up the mountain to Sotorá made us real queasy real quick. I squished into a tiny 4x4 that followed the little Land Cruiser that Craig was in for about an hour ride with countless switchbacks. The Land Cruiser's exhaust was extremely potent and nauseating and was leaking into our truck's cabin - it took a lot of concentration to not pull over and lose it. The view from Corralejas School in Sotará might have been the most beautiful view I've ever seen in Latin America. It was the kind of view that was impossible to capture with a camera, like the Grand Canyon or the Redwoods. We spent about an hour in this community engaged in a roundtable discussion with the local coffee growers before the schoolchildren took note of our presence. The school's English teacher took us aside and asked us if the students could practice their English with us, which, of course, we happily obliged. Next thing we knew we were the center of attention for about 150 schoolchildren who were crowded around us, trying to take advantage of our visit.
One boy asked me if I could help him start a singing career in the U.S. and proceeded to SING A SONG TO ME! He had a great voice, especially for a youngster, so I was sorry to tell him that I had no connections to anyone in the music industry in the U.S., including "American Idol." When the excitement started to diminish, we headed out.
Friday, September 8th, 2006
In the morning, representatives from the grower association came down to Popayán to meet with the other participants in Las Mingas to discuss ways to improve the program for next year. After that, we had the afternoon free to sightsee in Popayán and enjoy the 3rd annual Popayán Gastronomic Congress (PGC) if we wanted. The PGC is basically a gathering, meeting and festival for all things food in Colombia. We tried to make it somewhat of an early night, however, because Saturday was to be the big day!
Saturday, September 9th, 2006
The final countdown! In total, Virmax received about 1,500 different "micro-lots" of coffee from about 500 coffee growers. A "micro-lot" is essentially one batch of coffee from one grower. It is the product of one cycle of picking, processing and drying. Virmax cups (tastes) every single sample and only accepts the batches that meet their minimum standard. Based on the region from which the micro-lot came, combined with a general understanding of the roaster's taste preferences, Virmax sends the sample to the appropriate roaster. Here at Alterra we tasted about 120 micro-lot samples and only accepted the ones that fit into our profile. We then, along with the other roasters who participated, identified our three favorite micro-lots and Virmax held them aside for the final cupping.
One of the goals of the project was to agree (as a group) on the best micro-lot in Cauca. The grower who submitted that coffee would then be paid a bonus of 1 million Colombian pesos (about $420) for his or her hard work. That's a lot of money, especially on top of the already very high price that all the growers were paid for participating. Without getting into price specifics, the three-tiered pricing system that was used for this project can be described as great price (about double what they would earn through conventional channels), better than great price (about four times what they would earn through conventional channels), and the cash bonus of one million pesos. The room was filled with some very passionate coffee people and the coffees were awesome. In the end, there was a hands-down winner and it was time to go to Popayán to honor the growers and announce the results.
By the time we arrived, about 250 coffee farmers were already at the hall that Virmax had rented for the reception. We all sat down to a nice lunch and began to distribute the awards. Each grower who had an accepted lot received a certificate of appreciation for each lot. The producers that had multiple lots were awarded multiple certificates! The whole event had the feel of a high school graduation. I was the proud principal, and the farmers were the students who were finally being formally recognized for their all their efforts.
Then came the countdown. The top 15 growers were given trophies before the top five were announced in ascending order. 5th...4th...3rd...2nd...and the best coffee in Cauca? A woman named Luz Marina Alvarez from the AMACA association - one of Alterra's top three! Luz Marina's coffee was so good that we accepted all six of the lots that she delivered this year and her best lot ended up being #1 overall!
When asked to comment about how she processes coffee, Luz Marina adamantly affirmed that she "only picks the ripest, red cherries." We believe her. It was an honor and a pleasure to be connected with these growers and we look forward to taking delivery on the three "micro-lot" winners. Many thanks to Alejandro Cadena and Giancarlo Ghiretti of Virmax and Tim Castle of Castle & Company for conceptualizing and executing this event and for bringing together the participants of "Las Mingas." Also, this trip would not have been the same without the company of Peter from Counter Culture Coffee, Aleco and Ric from groundwork coffee, Geoff, Sarah and Amber of Intelligentsia and Juanita from Virmax. Look for the three single-grower "micro-lots" around Christmastime. In the meantime, new crop El Castillo is available in stores NOW!