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The new-and-improved Nicaragua Don Zeledon - Organic/Fair Trade

It all started at Hard Times Cafe in Minneapolis, MN.  In late 2002, I spent a little time in the Twin Cities (while working for Alterra) and would occasionally have lunch at a café near the University of Minnesota called Hard Times.  Hard Times is a pretty unique place that offers great food and exclusively serves French press coffee.  One day, one of those mugs of French press coffee really (I mean really) stood out.  I asked the guy behind the counter where it came from and he told me it was an organic/Fair Trade coffee from Nicaragua roasted by a local company in Minneapolis. 

I immediately called Alterra and gushed about how great this stuff was. We then contacted one of our importers and were able to determine that this mind-blowing coffee was from two small cooperatives in the Reserva Natural Miraflor in the Segovia region in Nicaragua.  And better yet, there were still ten bags still available.  We bought 'em.

I didn't start my current job as Alterra's green coffee buyer until October 2003, and looking back, this was the first time Alterra purchased any coffee solely based on my assessment.  It was pretty nerve-racking actually.  All of a sudden there were 1,540 pounds of Nicaraguan coffee on the way to Alterra based on my my recommendation!  I hoped I was right.

At the time we didn't roast much coffee from Nicaragua, as the country itself was just starting to emerge as a specialty origin.  The exporter with which we work in Nicaragua, PRODECOOP, started in 1993 (the same time as Alterra) and has always had an equal passion for quality as they have for Fair Trade - a fact we learned first-hand during a recent visit to their offices and dry mill.

Miraflor, the coffee we have been buying since 2003, comes from two of about 55 cooperatives representing nearly 4,000 coffee farmers in Nueva Segovia and Madríz that sell their coffee through PRODECOOP under Fair Trade terms.  All of the coffees from PRODECOOP are in high demand, so I decided I wanted to visit the mill at the end of the harvest, taste all of the coffees that came in (including the Miraflor), and pick the best stuff.  Here's a look at what I had to pick from.Nicaragua_coffee_bags

Most of the coffees we tasted were excellent, but the coffees from the areas surrounding a town named San Juan del Río Coco stood out among the rest.   They possessed a certain X-factor: an echoing, resonating quality that lingered on well into the finish.  Once we had identified our favorites it was time to jump in to the bed of the pick-up and head out to meet the farmers.

The thing I was most impressed with after spending some time with the farmers was the tremendous amount of cooperative spirit they had, combined with a true feeling of pride for the quality of their coffee.Nicaragua_samples One of my traveling companions, John Cossette from Royal Coffee, said it best, "They are incredibly technified for being so rustic!"  So true.  Even though the farmers may not all have their own depulpers or the fanciest drying equipment, they still make it happen by either sharing equipment or manufacturing it out of whatever materials are available.  They also employ sophisticated organic farming practices, analyze their soils to determine which organic fertilizers and supplements to buy, and have started a centrally-located worm composting site where they compost coffee pulp and manure.

The names of the three coops from which we purchased coffee this year are José Alfredo Zeledón, Rigoberto López Pérez, and 17 de Octubre.  Most of the coops are named after a Nicaraguan war hero or martyr, honoring the men from their region.  In the spirit of that recognition, we have decided to name the coffee that we buy through this relationship "Don Zeledón" after one of Nicaragua's most famous heroes, Benjamín Zeledón.  You can find Benjamín on the 5,000 Cordoba bill, if you're curious.  That's right, he's money!

There is a lot of very high-quality Nicaraguan coffee out there, mostly due to the strict quality standards that were instilled during the emergence of Fair Trade.  Nowadays, the best coffees from Nicaragua are very unique and among the best in the world.  Don Zeledón is no exception - and I say that with far more confidence than I did when I bought those first ten bags! 

Click here to view the rest of the photos from this trip.

Colombia Micro-Lots Are HERE!

That's right, our single-grower micro-lots from Colombia have entered the building!  Three coffee farmers - Luz Marina Álvarez, María Lucrecia Anaya and Nelson Camilo Melo - have produced these amazing coffees, with Luz Marina's rated as the best micro-lot overall out of 1,500+ coffees!  We will be offering these by the pound over the next few weeks so stay tuned. See below for more details.

Lot #1 & #3: Luz Marina Álvarez/El Mirador
Dsc02050_1 Name: Luz Marina Álvarez    
Age: 40
Family: Married with 2 children
Residence: Vereda of La Independencia, Municipality of El Tambo, Department of Cauca
Farm Name:  El Mirador
Altitude: 1,850 meters (6,070 feet)
Farm Size:
2 hectares (9,100 coffee trees)
Botanical Varieties of Coffee Trees: Caturra, San Bernardo
Fermentation: 12-hour wet process in cement tanks
Drying Facilities: Parabolic driers on top of plastic
Shade Trees: Plantain

MORE PHOTOS

Lot #2: Nelson Melo/Las Acacias Estate - Organic
Smart_194 Name: Nelson Camilo Melo
Family: Married with 3 children
Residence: Vereda of Pisoje, Municipality of Popayán, Department of Cauca
Farm Name: Las Acacias Estate
Altitude: 1,930 meters (6,330 feet)
Farm Size: 2 hectares (7,500 coffee trees)
Botanical Varieties of Coffee Trees: 100% Caturra
Fermentation: Traditional fully-washed process
Drying Facilities: Fully sun-dried in "Kenyan beds"
Shade Trees: Guayacán, plantain, avocado, nogal, balso, etc.

Organic: USDA Organic certified by Mayacert
MORE PHOTOS
BUY IT!

Lot #4: María Lucrecia Anaya/La Esperanza
Dsc01934 Name:
Maria Lucrecia Anaya
Age: 59
Family: Widowed with 8 children
Residence: Vereda of San Joaquín, Municipality of El Tambo, Department of Cauca
Farm Name: La Esperanza
Altitude: 1,843 meters (6,047 feet)
Farm Size: 2.5 hectares (10,500 coffee trees)
Botanical Varieties of Coffee Trees: Caturra
Fermentation: Wet process with concrete tanks
Drying Facilities: Parabolic driers over cement patio
Shade Trees: Plantain, orange, mandarin

MORE PHOTOS

To take advantage of this and more opportunities like it, you must be on our email list. To be added to the list, subscribe here

These are some of the most exciting coffees we've ever offered. We are happy to present this amazing opportunity to explore the dramatic flavor differences in top-notch, award winning coffees from the same area.  Don't miss out!  Really...

Colombia Micro-Lot Update

Elcastillosm This week we received the landed samples of the winning coffees from our visit to Popayán, Cauca, Colombia, and they were everything we remembered and more!  Molasses, candied orange, butter-rum and tropical fruit were just a few of the adjectives used to describe them.  The coffee should arrive sometime in mid-December, so keep an eye out - if you want first dibs, make sure you're signed up for our e-mail list.  Happy Turkey Day!

Las Mingas in Popayán

"Las Mingas," an indigenous word meaning "a group effort," is also the name of the small group of roasters and one virtuous importer who participate in a unique relationship coffee model created and managed by Colombian coffee exporters, Virmax, Inc.  The basic idea behind this model is to buy coffee from farmers who produce excellent quality beans and pay them a price they deserve for their hard work – one that allows them to not only subsist, but reinvest in their land and continue to improve their coffee.

In order for this model to work, those who participate must be dedicated to tasting and scoring piles of coffee samples from participating growers in a scientific, methodical way to ensure that payment is based on quality coffee. 

The exporter, Virmax, has done all of the hard work on the ground in the Colombian departamento (state) of Cauca to initiate relationships with coffee farmers who have the potential to produce excellent coffee. During the harvest, these farmers deliver their "micro-lots" of coffee to Virmax so that they can be cupped (tasted).  This past year Virmax's team of expert tasters prescreened 1,500 coffee samples from the best growing regions in Cauca and sent the best stuff to the roasters in the U.S. for a final approval or rejection.  Here at Alterra, we've spent the last two months cupping these samples to determine whether or not they will make it into our final blend - the coffee you all know as "El Castillo."  After all the cupping was finished and the growers lots were selected, it was time to head down to Cauca and spend some time with the folks who grow our beans.

Monday, September 4th, 2006

Craig and I grab an early morning flight to Atlanta and attempt to kill time during an eight-hour layover.  At about four in the afternoon we board another flight to Bogotá, the capital of Colombia, that will take Craig out of the country for the first time in his life.  We landed in Bogotá around 8pm Milwaukee time, inhaled some quick food and drink, and headed off to bed to grab a healthy four hours of sleep before our 4am flight to Popayán.  Whew.

Tuesday, September 5th, 2006

The flight to Popayán is a brief but beautiful journey through the mountains of Cauca in a prop plane that stays low enough to enjoy the scenery.  We are met at the airport by Giancarlo Ghiretti of Virmax, check into Hotel Los Balcones ("The Balconies"), eat the first of many, many breakfast croissants and leave for Virmax's warehouse in Popayán.  When we arrive at the warehouse, we immediately seize the opportunity to climb all over the sacks of parchment coffee like a bunch of kids on a jungle gym.

Colombia_sep_06_023

I love seeing our coffee before it leaves its origin country.  It reinforces just how long the journey is from coffee tree to your cup.  And apparently for Craig it did a lot more, as he took a minute to meditate with the beans.

Colombia_sep_06_037

That afternoon, we jumped in the back of the pick-up for a windy ride up to Nelson Melo's coffee farm.  In addition to producing world-class coffee at 1950 meters above sea level (just about as high as you can grow coffee), Nelson also helps Virmax develop relationships with other coffee farmers. 

Colombia_sep_06_068
Nelson is a great guy who's always smiling.  And why not?  He's got great coffee, a great piece of land and a great family, plus his wife, Liliana, is a great cook to boot.  We hope to buy his coffee this year.

Wednesday, September 6th, 2006

Security issues around El Tambo prevented us from visiting some of the coffee farms in the area, so we opted for a trip to the dry mill instead.  Dry milling is the final step in coffee processing before export.  Coffee beans encased in parchment are de-hulled and sorted based on density before they're sent down a conveyor belt for hand-sorting.  This sight-selection, performed by an actual person, ensures that there are no defective beans left in the mix before export.  Honestly, dry mills don't photograph very well, but I left this one feeling very confident about what I had seen.

So what do you do if you can't visit the coffee farms?  Well, if you're Virmax, you send a bus out to the farms to pick everyone up!  That's right, the next thing we knew we were headed to a school to have a meeting with about 50 producers from the AMACA association.  AMACA stands for "Asociación de Mujeres Agropecuarias del Cauca" and this association, comprised of about 300 female coffee farmers, grows most of the coffee in El Castillo!  It was a humbling experience to be in the presence of these farmers, knowing that they had put in a tremendous amount of effort to produce the high-quality coffee that we roast.  It really took a lot of emotional energy to convey the proper "thank you" to all of these ladies (and a few men). 

Colombia_sep_06_116_1 Since I am able to visit these producers only once a year, I tend to apply a lot of pressure on myself to adequately express my gratitude for their hard work and excellent coffee.  In this photo I am describing one of my favorite aspects of my job, which is receiving positive feedback from our customers.  It's a great feeling, and I tried my best to convey it so that they would understand it and hopefully feel it themselves - they certainly deserve it. 

Thursday, September 7th, 2006

An early morning ride up the mountain to Sotorá made us real queasy real quick.  I squished into a tiny 4x4 that followed the little Land Cruiser that Craig was in for about an hour ride with countless switchbacks.  The Land Cruiser's exhaust was extremely potent and nauseating and was leaking into our truck's cabin - it took a lot of concentration to not pull over and lose it.  The view from Corralejas School in Sotará might have been the most beautiful view I've ever seen in Latin America.  It was the kind of view that was impossible to capture with a camera, like the Grand Canyon or the Redwoods.  We spent about an hour in this community engaged in a roundtable discussion with the local coffee growers before the schoolchildren took note of our presence.  The school's English teacher took us aside and asked us if the students could practice their English with us, which, of course, we happily obliged.  Next thing we knew we were the center of attention for about 150 schoolchildren who were crowded around us, trying to take advantage of our visit. Popayan_2006_las_mingas_021  One boy asked me if I could help him start a singing career in the U.S. and proceeded to SING A SONG TO ME!  He had a great voice, especially for a youngster, so I was sorry to tell him that I had no connections to anyone in the music industry in the U.S., including "American Idol."  When the excitement started to diminish, we headed out.

Friday, September 8th, 2006

In the morning, representatives from the grower association came down to Popayán to meet with the other participants in Las Mingas to discuss ways to improve the program for next year.  After that, we had the afternoon free to sightsee in Popayán and enjoy the 3rd annual Popayán Gastronomic Congress (PGC) if we wanted.  The PGC is basically a gathering, meeting and festival for all things food in Colombia.  We tried to make it somewhat of an early night, however, because Saturday was to be the big day!

Saturday, September 9th, 2006

The final countdown!  In total, Virmax received about 1,500 different "micro-lots" of coffee from about 500 coffee growers.  A "micro-lot" is essentially one batch of coffee from one grower.  It is the product of one cycle of picking, processing and drying.  Virmax cups (tastes) every single sample and only accepts the batches that meet their minimum standard.  Based on the region from which the micro-lot came, combined with a general understanding of the roaster's taste preferences, Virmax sends the sample to the appropriate roaster.  Here at Alterra we tasted about 120 micro-lot samples and only accepted the ones that fit into our profile.   We then, along with the other roasters who participated,  identified our three favorite micro-lots and Virmax held them aside for the final cupping. 

One of the goals of the project was to agree (as a group) on the best micro-lot in Cauca.  The grower who submitted that coffee would then be paid a bonus of 1 million Colombian pesos (about $420) for his or her hard work.  That's a lot of money, especially on top of the already very high price that all the growers were paid for participating.  Without getting into price specifics, the three-tiered pricing system that was used for this project can be described as great price (about double what they would earn through conventional channels), better than great price (about four times what they would earn through conventional channels), and the cash bonus of one million pesos.  The room was filled with some very passionate coffee people and the coffees were awesome.  In the end, there was a hands-down winner and it was time to go to Popayán to honor the growers and announce the results.

By the time we arrived, about 250 coffee farmers were already at the hall that Virmax had rented for the reception.  We all sat down to a nice lunch and began to distribute the awards.  Each grower who had an accepted lot received a certificate of appreciation for each lot.  The producers that had multiple lots were awarded multiple certificates!  The whole event had the feel of a high school graduation.  I was the proud principal, and the farmers were the students who were finally being formally recognized for their all their efforts.

Then came the countdown.  The top 15 growers were given trophies before the top five were announced in ascending order.  5th...4th...3rd...2nd...and the best coffee in Cauca?  A woman named Luz Marina Alvarez from the AMACA association - one of Alterra's top three!  Luz Marina's coffee was so good that we accepted all six of the lots that she delivered this year and her best lot ended up being #1 overall!Popayan_2006_las_mingas_080 When asked to comment about how she processes coffee, Luz Marina adamantly affirmed that she "only picks the ripest, red cherries."  We believe her.  It was an honor and a pleasure to be connected with these growers and we look forward to taking delivery on the three "micro-lot" winners.  Many thanks to Alejandro Cadena and Giancarlo Ghiretti of Virmax and Tim Castle of Castle & Company for conceptualizing and executing this event and for bringing together the participants of "Las Mingas."  Also, this trip would not have been the same without the company of Peter from Counter Culture Coffee, Aleco and Ric from groundwork coffee, Geoff, Sarah and Amber of Intelligentsia and Juanita from Virmax.  Look for the three single-grower "micro-lots" around Christmastime.  In the meantime, new crop El Castillo is available in stores NOW!

Open Letter to Coffee Lovers

Dear Coffee Lover,

We have so much in common.  We both love coffee.  But yesterday, when I roasted the El Salvador El Cashal I felt a slight sense of emptiness.  On one hand I was thrilled and overjoyed that I was able to share this delicious Salvadoran coffee with all of the coffee lovers who have joined the list so far, but on the other hand I wished I could share the moment with more of you.  The Alterra Coffee Lovers List is a way for those who love coffee to be able to try new coffees, many of which will not be offered on our regular retail menu.

Here is the link to last week's e-mail.  Here is a link to subscribe to the list

While the El Cashal has passed, there will be more.  We have two Cup of Excellence coffees from Nicaragua, the third place eCafe Natural Sidamo from Ethiopia, and some really unique coffees from Panama. 

I know you're out there, fellow coffee lover.  Please...don't be a stranger.

Yours in coffee,

George

6th Annual Roasters Guild Retreat!!!

S3600031_3 Last weekend, the roasting deptartment minus Roscoe, who unfortunately couldn't make because of family obligations, (in photo from left: myself, Craig and John) took a nine-hour road trip up to Grand Rapids, Minnesota, to attend the 6th annual Roasters Guild retreat.  "You guys have a guild?" is often the next question and "Yes we do." is generally my quick reply. 

"The Roasters Guild is a trade guild of the Specialty Coffee Association of America consisting of specialty roasters dedicated to the craft of roasting quality coffee." - roastersguild.org 

Every year, about 200 coffee roasters and other passionate coffee folks gather at a place called Ruttger's Sugar Lake Lodge for educational seminars, a friendly roasting and blending competition and general camaraderie.  Some of the topics of this year's Guild retreat included an accredited class on the technical aspects of grinding coffee and how subtle changes can drastically affect the cup.  We actually tasted two coffees that were ground to the same degree of fineness but had different levels of particle uniformity, and they tasted much, much different.  (NOTE:  This is probably a good time to remind everybody that its worth it to spend the money on a burr grinder.)  We also learned some new information about the cultural history of coffee and participated in a roasting and blending competition entitled "Spend for Your Blend."

About fifteen teams of eight or so roasters each were given funny money to spend on up to ten different varieties of actual green coffee that was donated and shipped to the retreat.  Then, the teams let loose on approximately twenty different roasting machines that were brought by various roaster manufacturers.   Roasterbumperii_1 It was a weekend full of roasting, blending, sampling, changing the blend a bit and trying again.  Congratulations to John and his team for placing 2nd in the competition!!  By the way, since we use Probat roasters here at Alterra, we decided to bring along some "MY OTHER CAR IS A PROBAT" bumper stickers that we created just for this event.  Thanks to Kevin, our Creative Director, and Tracie, our Retail Buyer, for helping me get the stickers in time for the event.  They were a huge hit!!  In the end, the Roaster's Guild Retreat is a great opportunity for our department to kick back a little, have some fun as a group and bask in the wonderful world of coffee that we all love so much.

George's Burly Blog

Hi all. This is a brief intro to what will become George's Burly Blog. For those who don't know, George is the roastmaster here at Alterra, and has been with us for just about 6 years. He is a consummate coffee lover and probably the most informed person about the world of coffee that I know.
Look here for updates on George's adventures in the world of coffee. From roasting and cupping to traveling and much more, check back here often and stay up to date with George for what’s happening in the worlds of coffee and Alterra.